PT Sumber Bakat Insani (SBI) founded in 1996, is a leading Indonesian company specializing in the recruitment and placement seafarers for international cruise lines, including Holland America Line and Seabourn.

SBI delivers end-to-end crewing solutions - from recruitment and documentation to medical examinations and pre-departure preparation - supported by advanced technology to ensure efficient processes and timely deployment.

Certified under ISO 9001:2015 and compliant with the Maritime Labour Convention (MLC) 2006, SBI is committed to quality, professionalism, and seafarer welfare, in line with international standards and best practices.

1. Customer Satisfaction: Meeting unique needs and exceeding expectations.
2. Compliance and Ethics: Strict adherence to regulations and ethical standards.
3. Continuous Improvement: Actively seeking feedback and enhancing processes.
4. Employee Development: Investing in training and fostering a collaborative environment.
5. Transparency and Communication: Open communication with all stakeholders.